The name is a deconstructed take on the Spanish word concreto, meaning “concrete.” What started with hand-crafted vessels made from raw materials—mostly concrete—has since grown into a broader creative brand working across multiple mediums.

Krèto was born in 2020, during the height of the pandemic, as a personal outlet and a way to process a difficult time. Today, it stands as a reflection of Phoenix’s unique culture, using design and product to build community, spark creativity, and bring people together.